A guide for Google Ads strategy for 2024

Learn how to create and implement a successful Google Ads strategy for 2023 with this comprehensive guide. Whether you're a beginner or a seasoned pro, this guide will help you get the most out of your Google Ads campaigns.

Jade Chen - Director, BRG Digital

11/12/20233 min read

person holding white android smartphone
person holding white android smartphone

Google Ads is a powerful online advertising platform that can help businesses of all sizes reach their target audience and grow their business. However, with so many different features and options, it can be difficult to know how to create a successful Google Ads strategy.

In this comprehensive guide, we will cover everything you need to know about creating and implementing a successful Google Ads strategy for 2023, including:

  • Setting goals and objectives

  • Choosing the right campaign types and settings

  • Creating effective ad copy

  • Targeting your ads to the right audience

  • Budgeting and bidding

  • Tracking and measuring results

Setting goals and objectives

The first step in creating a successful Google Ads strategy is to set clear goals and objectives. What do you want to achieve with your Google Ads campaigns? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Once you know your goals, you can choose the right campaign types, settings, and targeting options to help you achieve them.

Choosing the right campaign types and settings

Google Ads offers a variety of different campaign types, each with its own unique features and benefits. The right campaign type for you will depend on your specific goals and objectives.

Here is a brief overview of the different Google Ads campaign types:

  • Search campaigns: Search campaigns are the most common type of Google Ads campaign. They allow you to show your ads on Google's search results pages when people search for keywords related to your business.

  • Display campaigns: Display campaigns allow you to show your ads on websites across the Google Display Network. Display campaigns can be a great way to reach a large audience and increase brand awareness.

  • Video campaigns: Video campaigns allow you to show your ads on YouTube and other websites across the Google Display Network. Video campaigns can be a great way to engage your audience and promote your products or services.

  • Shopping campaigns: Shopping campaigns allow you to list your products on Google Shopping. Shopping campaigns can be a great way to drive traffic to your website and increase sales.

Once you have chosen the right campaign type, you can start setting your campaign settings. This includes things like your budget, bidding strategy, and targeting options.

Creating effective ad copy

Your ad copy is the first thing that people will see when your ad is displayed, so it's important to make it count. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you are targeting.

Here are some tips for writing effective ad copy:

  • Use strong headlines. Your headlines should be clear, concise, and attention-grabbing. They should also be relevant to the keywords you are targeting.

  • Write compelling descriptions. Your descriptions should expand on your headlines and provide more information about your products or services. They should also be relevant to the keywords you are targeting.

  • Use a call to action. Tell people what you want them to do next, whether it's visiting your website, signing up for your newsletter, or making a purchase.

Targeting your ads to the right audience

Google Ads offers a variety of targeting options that allow you to show your ads to the right people. You can target your ads by demographics, interests, keywords, and even specific websites.

It's important to target your ads to the right audience so that you are not wasting your money showing your ads to people who are not interested in what you have to offer.

Budgeting and bidding

One of the most important aspects of any Google Ads campaign is budgeting and bidding. You need to set a budget for how much you are willing to spend on your campaigns, and you need to choose a bidding strategy that will help you achieve your goals.

Google Ads offers a variety of different bidding strategies, each with its own unique advantages and disadvantages. The right bidding strategy for you will depend on your specific goals and objectives.

Tracking and measuring results

It's important to track and measure the results of your Google Ads campaigns so that you can see what's working and what's not. You can use Google Ads' reporting tools to track your campaign performance, and then use that information to improve your campaigns over time.

Here are some key metrics to track:

  • Impressions: The number of times your ad was displayed.

  • Clicks: The number of times people clicked on your ad.

  • Conversions: The number of times people took a desired action after clicking on your ad, such as signing up for your newsletter or making a purchase.

  • Cost per click (CPC): The average amount you pay for each click on your ad.

  • Conversion rate (CVR): The percentage of people who clicked on your ad and then took a desired action.